This virtual forest brought to you by an effort to conserve paper this RFP season.
"No RFP can ever fully capture the customer’s intent…What most RFPs lack is insight. They present the superficial picture of what the customer wants, but not why the customer wants it."
Powerful Proposals, Pugh & Bacon
How long should an executive summary be?
The question is, how short can you make it? Whenever you can get everything on one page, do it.
"…say it to yourself in just one sentence. Then ask yourself whether you could imagine your mother listening to this sentence for longer than a microsecond before she reaches for the ironing."
The Importance of Design.
From left, George Nelson, Edward Wormley, Eero Saarinen, Harry Bertoia, Charles Eames, and Jens Risom sitting on or standing by work they designed.
Belinda Lanks article in Co.Design